Design. Inspire. Elevate.

Wear It. Own It. Be CLAO.

WALAMERCH Fashion pairs retro streetwear roots with CLAO, our luxury resort house — Collection 001 arrives Summer 2027.

Explore CLAO

Wear It. Own It. Be CLAO. Design. Inspire. Elevate. Luxury Quality. Effortless Elegance.

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Most Wanted

SaleBlack & Yellow Street Hoodie $64.99$50.00
Giraffe Borg Fleece Sweatshirt with Ears $50.00
Animal Print Women's Long-sleeved High-neck Jumpsuit With Zipper $50.00
90s Kid T-Shirt — Men's $25.00
purple flower recycled string bikini $30.00
Red WALAMERCH Women's Half-Zip Fleece Hoodie $50.00
Kids' Pink Butterfly Borg Fleece Sweatshirt with Ears $50.00
Shark Borg Fleece Sweatshirt with Ears $50.00
Kids' Panda Borg Fleece Sweatshirt with Ears $50.00
Dragonite Fleece Hoodie $50.00

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The racks

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The House

Two distinct styles. One creative vision.

WALAMERCH celebrates retro-inspired streetwear and individuality. CLAO is our luxury resort label — designed in-house, down to the sarong cut from our own template.

Read our story

CLAO editorial — the women's collection in daylight

The Story

The founder's story

Jose Maclao, founder of CLAO, sketching at his desk

Chapter 01

Fifteen years in uniform

Jose Maclao served fifteen years in the Navy and the Army, 2005 to 2020. WALAMERCH is what came next — built at home in St. Augustine, Florida, one design at a time.

Chapter 02

Legacy, not fast fashion

CLAO is the luxury house inside WALAMERCH — resortwear designed from our own patterns and made to be kept for years. Collection 001 lands Summer 2027, and the people voting in our poll are shaping it now.

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